Our Philosophy
Our Beliefs
Unleashing human creativity through AI co-creation
PURPOSEWhy We Exist
Unleashing human creativity
through AI co-creation
We create a world where AI becomes a partner that maximises human creativity, rather than replacing human capabilities.
By transforming the power of data and AI into stories that everyone can understand and use, we build a society where every person can reach their full potential.
Founder's Vision
"Our mission is to bridge the gap between what is technically possible and what is truly meaningful to people."
MISSIONOur Mandate
Through the fusion of storytelling and ontology,
we transform data and AI into human-centered narratives
to drive true transformation for businesses and society
Our Three Approaches
1. Storytelling-Driven Approach
Transforming data into stories everyone can understand
Elevating complex technology into compelling experiences
2. Ontology Implementation
Structuring knowledge systems to organise complex information
Capturing the essence and systemising reusable knowledge
3. Mission-First Co-Creation
Co-creating with companions who deeply resonate with our PMVV
Weaving together the stories of companies and people, advancing the mission of social transformation as one
VISIONThe Future We Envision
Our Three-Phase Roadmap
1Phase 1 - Mission-First Strategic Consulting Firm
- Integrated strategy, data, and AI consulting
- Ontology-based data analytics platform
- Semi-custom solutions (70-30 model)
- Transforming 100 leading enterprises
"True DX starts at the executive level"
Together with fellow travelers pursuing the same ideal, we deliver true DX — from strategy through implementation, end-to-end.
2Phase 2 - AI-Personalised Education
- Integrated personality diagnostics: Big Five · HEXACO · IPIP-NEO-120 · PRIME theory × UCL behavioural science
- One-on-one optimised learning with AI agents
- Auto-generated curricula tailored to each learner's traits
- Developing 100,000 AI professionals
"An optimal learning experience for every individual"
Maximising learning outcomes through academia-standard diagnostics × UCL behavioural science × AI
3Phase 3 - Causal Talent Intelligence Platform
- Career Causal Graph × Counterfactual Matching Score for causal talent matching
- 3-year post-hire success prediction × AI-powered pre-screening of failed matches
- Education → work → career loop model × strategic use of learning history data
- Establishing a Talent Intelligence Platform
"Designing not just observed pasts, but the futures that never happened"
The world's only Causal Talent Decision Platform integrating causal inference, counterfactual reasoning, and UCL behavioural science
VALUESGuiding Principles
Six values we hold dear
Human × AI Co-Creation
Human × AI Co-Creation
Humans and AI are equal co-protagonists in a shared story. Rather than one replacing the other, we honour each as 'the other, and a companion,' drawing out one another's strengths to weave a single future together. Every technological advancement exists to bring this co-creative narrative to life.
Storytelling Excellence
The Art of Storytelling
Transforming complex technology into compelling narratives. We continually refine the ability to turn data into stories, code into poetry, and logic into inspiration.
Ontological Thinking
Ontological Thinking
A way of thinking that captures essence and creates structure. By systemising knowledge into reusable assets, we enable sustainable value creation.
Collaborative Growth
Collaborative Growth
Growing together with our clients and partners. Those who teach learn the most; those who support grow the most. We pursue the development of the entire ecosystem.
Ethical Leadership
Ethical Leadership
Leading the way in responsible AI. We pursue transparency, fairness, and explainability to promote AI implementations that society can trust.
Mission-First Spirit
Mission-First Spirit
We are a community resonating with the mission of social transformation, weaving together the stories of our company and ourselves. With high-level expertise as a foundation, we welcome those who share a deep resonance with our PMVV as fellow travelers on a shared journey toward our ideal. Together, we are missionaries — companions walking the same path.
FOUNDING STORYThe Path to Our Founding
Why Storyteller AI, and why now?
Discovering Sociology -- The Origin
During university, I majored in sociology and became absorbed in the question of 'designing future societies'. I explored how emerging technology would shape human life and how we could maintain harmony within it.
Causal Inference -- The Story Behind the Data
Working in a major corporation's marketing division, I wielded Bayesian inference and structural equation modelling. Eventually I discovered causal inference and realised that the 'web of causality' is the invisible order connecting people and society.
Global Experience -- Harmony in Diversity
Designing multi-AI agent recommendation algorithms for a European video streaming startup with over 300 million users worldwide and TVer, Japan's leading terrestrial broadcaster streaming service with over 50 million users. I learned first-hand the importance of collaboration and harmony across diverse cultures.
Passion for AI Education -- From Scarcity to Hope
Over seven cumulative years at Japan's largest online IT school, I mentored more than 600 students and conducted corporate training for over 100 companies. I was deeply moved by people striving to change their lives despite time and financial constraints. I became convinced that scarcity is the force that drives people forward.
Transition to Strategy Consulting -- Discovering the Gap
While working at a top strategy consulting firm on business strategy, I discovered a deep disconnect between companies wanting to adopt AI and individuals wanting to learn AI. I felt the urgent need for a new kind of consulting to bridge this structural gap.
Founding Storyteller AI
The moment all experiences connected into a single thread. Integrating technology, psychology, education, and philosophy to found a company that extends human potential through AI.
The dual meaning of "Storyteller AI":
First meaning:
An educational platform powered by a personal AI agent called "Storyteller". Historical figures and modern experts -- Einstein, Socrates, Sun Tzu, Buddha, Yoshida Shoin -- are brought to life as AI avatars. Students relive their life stories through VR and AI in one-on-one learning.
Second meaning:
Storyteller graduates themselves become AI strategy consultants carrying their own life stories, weaving new narratives for clients and society.
In essence, a company where humans create stories together with AI -- a name symbolising the fusion of artificial intelligence and human emotion into new value creation.
Founder's Message
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CEO & Founder Hidetsugu Yui
DIVERSITY, EQUITY & INCLUSIONAn Unwavering Commitment to Diversity
Creating a future where everyone can thrive, alongside talent from around the world
Our DEI Goals
National Diversity
- • Diverse backgrounds from over 35 countries
- • Multilingual environment supporting 25 languages
Gender Balance
- • 45% male / 50% female / 5% non-binary
- • 40% women in leadership
Age & Experience Diversity
- • Wide age range from 20s to 60s
- • Career paths from fresh graduates to senior professionals
Accessibility
- • 80% remote work capability
- • Disability employment rate above 3%
Our Three DEI Commitments
Bringing together talent beyond geographical and cultural boundaries
Providing fair growth opportunities and resources for all
Ensuring psychological safety where everyone can be themselves and speak up
ZEBRA COMPANYOur Pledge as a Zebra Company
Balancing sustainable growth with social value
What is a Zebra Company?
In contrast to unicorn companies that pursue rapid growth at all costs, a zebra company is one that balances sustainable growth with social value creation. Like a zebra's black and white stripes, we balance profit and social contribution, growth and harmony, shareholder value and stakeholder value.
Five Characteristics of a Zebra Company
Sustainable Growth
Steady progress at a healthy pace
Social Value
Solving social challenges alongside profit
Coexistence & Harmony
Co-creation over competition
Stakeholder Focus
Considering the interests of all stakeholders
Long-Term Commitment
Pursuing lasting value creation, not exit strategies
Our Zebra Metrics
- • Revenue growth: 30% annually (sustainable pace)
- • Profit margin: Maintaining 15%+
- • Talent developed: 10,000 per year
- • Companies supported: 100 per year
- • eNPS: +40 or above
- • Turnover rate: Below 10%
We pursue not "how fast we can grow"
but "how purely we can create value".